The New AM to PM Collection
As always, at ISAWITFIRST we’re constantly thinking of ways to bring the hottest trends right to our customers. With the events that have happened this year, everyone’s had to adapt to new ways of life. But there is one thing that has stayed the same - our hunger for fashion. That’s why we’ve created this new collection just for you - The New AM to PM. Our working lifestyle has changed, and with that, comes a new way of dressing.
Our new collection aims to take you from working day, whether that’s power suits and heels or joggers and slinky bodysuits, to major glam at night. In the current climate ISAWITFIRST felt it was important to provide dressier pieces that give their customers confidence and make them feel special as well as this year’s uniform: loungewear. The brand also felt it important to work with three diverse models for this collection to ensure that every woman felt represented. The campaign was shot in London and perfectly encapsulates the modern woman’s style.
The range consists of 109 lines and includes some of this season’s major trends: classic tailoring and leather in earthy tones and rich chocolate shades, neutral knitwear, checks and preppy layering. The price range being from £10 to £100 means this collection is not only inclusive and on trend but accessible and affordable too.