BEHIND THE SCENES OF THE CAMPAIGN
This campaign wasn't made in a day y'know! The team have been working hard in preparation to make sure everything was perfect for Cindy's arrival, just in time for your party season.
Cindy touched down in London straight from Barcelona with her mum, where we checked her into a beautiful suite at the Edition London, a gorgeous hotel in central London. We then treated Cindy and her mum to dinner at one of London's most instagrammable and impressive views at Sushi Samba.
The first day shooting was at Sky 29, a beautiful penthouse looking over the Thames. We arrived at midday, with cases and cases of new-season I Saw It First party-wear to style Cindy in. Luckily for us, we captured a perfect sunset over the London skyline, and continued to work until dark - with a pizza break to keep the team going of course. When Cindy returned to her suite, she found all the gifts we'd left for her including an exclusive CINDY X I SAW IT FIRST robe, some gorgeous flowers from Belle Fleuriste and balloons from The Outbloom.
Day two of the shoot was at Cindy's beautiful hotel. The team greeted her in the morning, and as room service took away the breakfast, the hotel staff helped us set up a personal Magic Mirror for Cindy to snap selfies on as the day went on. It was a long day full of sequins, make up, selfies and coffee breaks, but looking through the amazing footage we'd taken that day made it totally worth it.
We said bye to Cindy, who was flying back to Barcelona the next day, although we'll be seeing her soon enough for the big launch party of the event!