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I SAW IT FIRST BLOG

New Tone Alert: Chocolate
Your new fave colour for AW20!
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Jumper Dress & High Boots
Your new fave A/W combo is back. Whatever your style, you're sure to find something you love!
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How To Style Boots Like Bella
One of our fave celebs of all time - Bella Hadid. With her style so effortlessly on trend, we had to look to her on inspo on how to wear some of the hottest boots this A/W. Boots are back and we are 100% here for it. Check out this blog to find out exactly how to mimic these styles for less!
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The MTV Collection
It’s finally here. The collection you’ve all been waiting for! We’ve teamed up with the amazing team at MTV to create a bespoke range of sweatshirts, joggers and oversized t-shirts. We’re getting real noughties meets Yeezy vibes - a match made in heaven.
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The New AM to PM Collection
The AW20 collection you've been waiting for! Whether you're in the office in your best blazer and trousers, or working from home in your joggers and bodysuit - we've got the products to go with whatever situation.
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5 Ways to Style Your Joggers

All anyone can bring themselves to wear at the moment is Joggers, they’re on trend and make us feel like we are wearing our pyjamas out, what more could we want? And now, we have come up with 5 ways to style them to make them super versatile - so now you can wear them Monday to Friday without anyone noticing, you can thank us later. 1. CLASSIC - JUMPER AND JOGGERS This is a go to when we are having a joggers day - pairing them with a baggy jumper is the epitome of comfort, especially when they match....

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ISAW Staple Pieces 2020

The start of a new year means a wardrobe refresh, which let’s admit, sounds way better than actually doing it. You quickly realise that when you do come to sort it out, you need to throw away too much and buy way more. Your January budget definitely can’t allow that and January payday seems like absolutely ages away. If this is you, you need to consider changing how you buy - it’ll save you and your money in the long term! Be smart with your thinking when it comes to buying clothes and really think about whether you’re going to...

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Christmas Going Out Outfits

There’s nothing quite like Christmas. Not only is there the most exciting build up to the big day, but think of all the parties and nights out around it! Work do’s, family parties, housemate Christmas dinners, student nights out before you all go home, Christmas drinks with the squad, there’s so many! So to give you some idea on what you should be wearing, here’s some ideal Christmas going out outfits to keep you warm while still looking amazing. This look would be perfect for Friday night after-work cocktails to celebrate the weekend. The long sleeves, long coat and ankle...

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NYE Outfits - Rave VS. Club

So you’ve sorted where you’re going for NYE, you know who you’re going with, you’ve got pre drinks planned, everything’s done - apart from your outfit. Being the end of the year, you have to end on an absolute high. That means finding the most iconic, killer look to see you into 2020 in the best way possible. Well there’s no need to feel any more pressure, this blog is going to sort everything for you. Whether you’re gonna be two-stepping your way into the New Year at a rave, or doing shots with the girls in the club, here...

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Your Lecture Wardrobe

Let’s face it, you’re probably hungover at half the lectures you attend or you just really can’t be bothered to stare at your wardrobe for 10 minutes straight trying to make an outfit magically appear. You obviously want to be comfy and cosy, but you also can’t wear those joggers you’ve already worn three times this week again. So what’s the solution? Well look no further than this as your holy grail of inspo you can absorb so you can just focus on staying in bed until the absolute last minute and still looking fresh.   Cycle shorts and basically...

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Your Winter Wardrobe

Are you the kind of girl that reaches for your faux fur the second you feel a slight chill in the air come autumn? Girl, same. Don’t get us wrong, we love all the summertime island vibes but winter fashion just lets you take your wardrobe to the next level. No matter the season, we’re always craving the comfort of winter outfits and when it comes to winter style, it’s all about layers. Learning to layer will take your looks from mismatched to dream-like so here are some seriously chic layered looks to get your imagination up and running for...

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Your Glasto Debrief

Another Glasto has been and gone. If, like me, you missed out on tix this year and you’ve been obsessively watching the highlights in your lounge I think you’d agree this year was full of iconic moments. Kylie touched our hearts, Stormzy made history, Lizzo gave us some lessons in self-love and Miley wheeled out her Dad, the legend Billy-Ray. It’s not just about the music though is it? Here are our fave fashion moments of the weekend... Dua Lipa She makes a shell suit look UNREAL. How does she ‘dua’ it? Get it?! 😂 Always understated but always cool....

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