I SAW IT FIRST BLOG

Trust us when we say you need a trench coat this Spring. It’s one of the most versatile pieces you can have in your wardrobe – waterproof, lightweight and goes with EVERYTHING. Honestly! We’ll prove it.

The start of a new year means a wardrobe refresh, which let’s admit, sounds way better than actually doing it. You quickly realise that when you do come to sort it out, you need to throw away too much and buy way more. Your January budget definitely can’t allow that and January payday seems like absolutely ages away. If this is you, you need to consider changing how you buy - it’ll save you and your money in the long term! Be smart with your thinking when it comes to buying clothes and really think about whether you’re going to...

Let’s face it, you’re probably hungover at half the lectures you attend or you just really can’t be bothered to stare at your wardrobe for 10 minutes straight trying to make an outfit magically appear. You obviously want to be comfy and cosy, but you also can’t wear those joggers you’ve already worn three times this week again. So what’s the solution? Well look no further than this as your holy grail of inspo you can absorb so you can just focus on staying in bed until the absolute last minute and still looking fresh.   Cycle shorts and basically...

In this freezing weather, you won't want to remove your coat. So why not let your outerwear do the talking instead by opting for one our stylish picks. Whether you prefer to wrap up warm in a fluffy teddy coat, or opt for a smart and chic trenchcoat, there's no reason why you can't keep cosy and stylish this season. These 3 Our top 3 on-trend picks won't dent your wallet, but will keep you warm. 1. The Faux Fur One This effortlessly chic fur coat will literally go with everything you wear. The structured, longline fit can be thrown...

We love to bring our #ISAWIcons together for a girly night of fashion, food and fun. This time, we headed to the boujie Restaurant Ours in London, who just so happen to do the the best chocolate fondant desserts ever! Our blogger babes looked every inch the stylish queens they are, and we've put together our fave pics from the night so you can steal their style. The ultimate twin blogger babes Laura (@laurabadura) and Klaudia Badura (@kaludiabadura) had heads turning in their stylish ensembles. Laura was wearing the figure-flattering belted blazer dress from our Cindy Kimberly collection, whilst twin...

Shop Annie's favourite high waisted belted jeans. Shop Jasmine's favourite khaki leather jacket. Shop Sofia's favourite floral lace bodysuit Shop Casey's favourite aviator jacket from out Cindy Kimberly collection. Shop Molly's favourite hooded faux fur coat.

Everyone knows our ISAW Icons are the most stylish blogger babes around. We've chosen our top five chic outfits this week so you can steal their effortless style too. @dayanemelloreal in our white lace bodysuit We're loving this chic combination of pretty pastel colours with a delicate lace bodysuit. Just because summer has come to an end, it doesn't mean our love for summer-y colours has to! Pair our white lace bodysuit with a chunky cardigan for when the temperature drops. @wolfiecindy in our camel teddy borg coat and over the knee snake boots Ultimate ISAW Icon and blogger babe...

We've rounded up our top-5 style favourites to keep you looking chic and stylish, without breaking the bank. We've gone for neutral colours and classic tailoring to keep these pieces easy to style and quick to throw together. 1. The Oversized Blouse You can never go wrong with a clean-cut, oversized fit shirt. This particular blouse can be worn in so many ways both in and outside the office. Layer it under a chunky knit or pair with a statement necklace. 2. The Classic Knit With a Twist As the temperatures drop you're going to want to upgrade your knitwear...

As much as we love the thrill of watching fireworks on Bonfire Night, we can't say the same for the freezing temperatures, muddy fields and frosty hands. We've created this survival guide to make sure you stay warm whilst looking chic, whether you're having a cosy night in, or trekking out to a park. 1. Get a Cosy Knit Time to debut your new winter wardrobe with a chunky, cosy knit. Nothing will keep you warmer than some good knitwear. For double warmth, layer up with a high-neck top underneath. 2. Invest in Some Quality Coats If you're spending your...