I SAW IT FIRST BLOG

Now that working from home is the new norm, we’ve asked the staff of ISAW what they’re loving from site that makes for the perfect desk outfit.

How to Style Black Denim A great way to smarten up your denim is to opt for a darker wash and we think the darker the better. Here’s some styling inspo from some of our fave influencers and celebrities on how they’re styling black denim. HEAD TO TOE Whether we’re talking double denim or simply all black everything we can’t get enough of styling black with black. We love the 80s inspired wash of Nat’s denim co-ord - a real investment that would work equally well as separates. Looking for super sexy silhouettes like Anetta? Opt for flares, heels and...

“How can I be comfy but also look like I’m not wearing the same clothes I went to bed in?” is the debate we face every morning now we’re working from home. You could easily just wear the same joggers and hoodie you’ve been wearing all weekend but you know you’ve got some important calls today that require you being seen by your colleagues - so how do you fix the dilemma? It’s simple! Keep your bottom half feeling cosy, while your top half says ‘I have 100% made the effort today!’ So here are some winning products you can...

So you’ve sorted where you’re going for NYE, you know who you’re going with, you’ve got pre drinks planned, everything’s done - apart from your outfit. Being the end of the year, you have to end on an absolute high. That means finding the most iconic, killer look to see you into 2020 in the best way possible. Well there’s no need to feel any more pressure, this blog is going to sort everything for you. Whether you’re gonna be two-stepping your way into the New Year at a rave, or doing shots with the girls in the club, here...

Got a bit of brain freeze when it comes to 2019 holiday outfits? Let us help you heat up your vacay wardrobe with some of our best holiday outfit ideas, designed for all the island vibes and as much glam as you can handle. Get busy deciding between girly summer dresses and sports luxe newness or stack your suitcase with a little bit of everything. The search for hot AF holiday outfits ends here.   H2T White Head to toe white is always a good look when it comes to summer holiday outfits. Plus, if you like the idea of...

If there is one colour all of our I Saw gals are obsessed with right now, it’s pink. From dreamy co-ord pink outfits to candy pink dresses with the glam on lock, set your wardrobe to summer mode and snatch up a couple of our top pink outfit ideas that promise head-to-toe Insta-worthy vibes all day erryday.   Bold Is Best If you’re gonna do pink, why not go all out, right? Hot pink, candy pink, fuchsia, whichever shade is right for your mood, opt for bold dresses, designed to turn heads. We’re all about a belted blazer dress and...

This week we have been looking into the most instagrammable spots in DAM (DANIEL)… home to various bloggers and some of the quirkiest spots in Europe. A'dam Lookout   Don’t worry about not having time to see most of Amsterdam during your trip as you can see the whole city from the ‘A’DAM Lookout’ if you are daring enough?! Mama Kelly   Be pink to make the boys wink ;) ‘Mama Kelly’ is one of our fave insta spots to get the cutest pic for the gram. The Avocado Show   If you love avocado you CANNOT miss out on...

New season calls for new denim. Skipped squats? Don't worry...it's in the jeans. 🍑 Rediscover your denim, whether that's a figure-hugging high waist cut, a classic pair of skinny jeans or an oversized fit combo. Our #ISAWStaff are here to help so you can take your look from AM to PM and get the most out of your new jeans.   Anna, our Merchandiser, here at #ISAWHQ takes her High Waisted Disco Skinny Jeans from Day to Night. Shopping with the girls and want to stay comfy? Opt for a classic tee and trainers to stay casual but cool. Last...

New jeans calling but not sure on the fit? We get it, finding the perfect style can be a never-ending mission. But call off the search, we’ve done the leg work so you don’t have to. Here are the top 4 styles for all your denim needs… The High-Waisted Skinny Jean Consider these your classic go-to jean for any occasion. Sitting above the hips and cinching perfectly at the waist, this fit will elongate your legs whilst shaping your peach in all the right places.   The Disco Jean These jeans add a little spice to your usual skinny fit....