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I SAW IT FIRST BLOG

Jumper Dress & High Boots
Your new fave A/W combo is back. Whatever your style, you're sure to find something you love!
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How To Style Cardigans
Cardigans made a huge comeback this year and the best thing about them is the ability to wear them at any point of the year, whatever the temperature! Depending on what style you go for, you could cosy up with a long maxi and watch some Netflix or hit your fave brunch spot on the weekend in a cropped button up. Rest assured however you wear it, comfort is 100% guaranteed!
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The MTV Collection
It’s finally here. The collection you’ve all been waiting for! We’ve teamed up with the amazing team at MTV to create a bespoke range of sweatshirts, joggers and oversized t-shirts. We’re getting real noughties meets Yeezy vibes - a match made in heaven.
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The New AM to PM Collection
The AW20 collection you've been waiting for! Whether you're in the office in your best blazer and trousers, or working from home in your joggers and bodysuit - we've got the products to go with whatever situation.
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Uni Outfits
Wondering what to pack for uni? Look no further than this style guide for effortless fits you can throw on, so you can spend that little bit longer in bed!
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Christmas Day Outfit Ideas

Christmas Day is only a few days away and you’ve got to prepare yourself for all the festivities - that includes finding a killer outfit and looking the best at your family party. Prosecco, presents and being surrounded by people you love, there’s nothing better! With so many photo ops, you need the best outfit in all the pictures to look back on and think - ‘YEP killed it!’ So to help with that, this blog is all about finding your perfect Christmas Day outfit. FESTIVE FEELS This one is definitely for the girls who are absolutely obsessed with Christmas...

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Boss Your Interview

Whether it’s your first ever interview or you’re a seasoned pro when it comes to looking for a new turn in your career, your interview look is an important part of feeling and looking the part. Depending on the specific job, your look needs to work with the environment you’ll be working in as well as showing you off as the boss woman you are! Think about what you’ll wear in advance and get yourself ready for the big day with our top interview outfits for women ideas to get your style juices flowing.   Opt for The Power Suit...

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Keepin' It Casj!

Obsessed with casual outfits all day every day? Same. Get your laid-back style on lock with our casual outfit ideas, including your all-important Sunday sweats and looks perfect for lunch with the girls. When the glam can be dialled back a little, casual outfits are the uniform we live in. So, it has to be good, right? Check out our five current fave looks for dressed-down chic and ultimate comfort included as standard.   Embrace the Sweats Is there anything better than finding the perfect sweats that you can wear out of the house? If you love comfort just as...

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Your Winter Wardrobe

Are you the kind of girl that reaches for your faux fur the second you feel a slight chill in the air come autumn? Girl, same. Don’t get us wrong, we love all the summertime island vibes but winter fashion just lets you take your wardrobe to the next level. No matter the season, we’re always craving the comfort of winter outfits and when it comes to winter style, it’s all about layers. Learning to layer will take your looks from mismatched to dream-like so here are some seriously chic layered looks to get your imagination up and running for...

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3 Coats You Need to Survive Autumn

In this freezing weather, you won't want to remove your coat. So why not let your outerwear do the talking instead by opting for one our stylish picks. Whether you prefer to wrap up warm in a fluffy teddy coat, or opt for a smart and chic trenchcoat, there's no reason why you can't keep cosy and stylish this season. These 3 Our top 3 on-trend picks won't dent your wallet, but will keep you warm. 1. The Faux Fur One This effortlessly chic fur coat will literally go with everything you wear. The structured, longline fit can be thrown...

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#ISAWIcons Takeout in London

We love to bring our #ISAWIcons together for a girly night of fashion, food and fun. This time, we headed to the boujie Restaurant Ours in London, who just so happen to do the the best chocolate fondant desserts ever! Our blogger babes looked every inch the stylish queens they are, and we've put together our fave pics from the night so you can steal their style. The ultimate twin blogger babes Laura (@laurabadura) and Klaudia Badura (@kaludiabadura) had heads turning in their stylish ensembles. Laura was wearing the figure-flattering belted blazer dress from our Cindy Kimberly collection, whilst twin...

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Meet Our Student Ambassadors

Shop Annie's favourite high waisted belted jeans. Shop Jasmine's favourite khaki leather jacket. Shop Sofia's favourite floral lace bodysuit Shop Casey's favourite aviator jacket from out Cindy Kimberly collection. Shop Molly's favourite hooded faux fur coat.

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