I SAW IT FIRST Love Island Exclusive Screening Party

I SAW IT FIRST Love Island Exclusive Screening Party

Your summer has officially started! Season 5 of Love Island started last night, and as the exclusive fashion partner ISAWITFIRST celebrated in style at the lavish Rosso restaurant, Manchester. Delish Love Island themed cocktails were served, such as the ISAW Island, Crack on Kandi and Your Tipple on Paper, with guests treated to a glamorous champagne arrival. Ex Islanders Kendall Rae Knight and Steph Lam stunned alongside I Saw It First staff and a whole host of our fave influencers, including our I SAW IT FIRST x Love Island advert stars Mariam Musa and Samantha Harvey. Wish you were there?...

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Villa Highlights: Day 1

Villa Highlights: Day 1

Love Island aka. the BEST SHOW EVER graced our screens last night (although we may be biased since we’re the exclusive fashion partners, just saying). If you missed all the action or simply want to read up on the best bits, we’ve rounded up our fave highlights from day one in the villa… Return of the Flack Caroline Flack is back! Looking glam as ever, Flack strutted straight into the villa to meet the new single girls and get the low-down on who their type on paper really is. Lucie revealed her usual type is blonde surfer boys and Amber...

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Love Island The Exclusive Collection

Love Island The Exclusive Collection

It's time for us to reunite with our fave summer show once again because Love Island is back on our screens and we've picked this seasons hottest pieces, and sent them straight to the island! Today, we're taking you Behind The Scenes on our Ibiza shoot with our #ISAWicons! There's so much that goes on behind the scenes, from our amazing glam squad to our insane models to our photographers and stylists that create the magic for you! We shot Love Island: The Exclusive Collection in our all-time fave holiday destination: IBIZA! If we didn't already love it enough before,...

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The Love Island Starter Pack: How To Enjoy The Show

The Love Island Starter Pack: How To Enjoy The Show

It’s easy to get caught up in the whirlwind of Love Island, especially when it’s the talking point of every convo, takes over your whole Insta feed and basically your entire summer plans - which is why we’ve created a lovely kickstart guide on how to enjoy Love Island and live your best life! Because let’s face it, we all get carried away by the drama, so it’s time to get inspired and feel empowered. Here’s how: 1. Appreciate another girl’s beauty without finding flaws in your own. She is beautiful, but so are you. Nobody is you and that...

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O Beach Outfits You Need

O Beach Outfits You Need

Unless you have been living under a rock, you will know that we are the Fashion Sponsor for OBeach Ibiza for the whole of summer. Every Friday, we take our fave girls to party - poolside style. We've rounded up our fave looks from last weekend so that you can steal our ISAWicon's style! Look fire like Steph Lam in our Red Wear Me Any Way Plunge Swimsuit, you are a guaranteed 10/10 in this number. We also have the same in black which Tyne-Lexy pulls off like a dream. The Black Wear Me Any Way Plunge Swimsuit is another...

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Meet the Love Island Girls!

Meet the Love Island Girls!

Get the know the Love Island girls! We're so excited to watch the girls on our TV screens next week, but for now, here's a glimpse into their personalities! We already love them all! Girl code all the way.   So now you've met the girls, you can steal their Island style below!   Steal Amy's exact look in the Blue Under Strap Bikini Set and work Island style for yourself! Going on holiday? The only blues you need in your life = sea, skies and this bikini!   Yewande looks insane in our Jungle Print Bikini - perfect for...

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1 swimsuit = 5 outfits

1 swimsuit = 5 outfits

The best way to shop for a upcoming vacation is to start off with the classic staple pieces, then mix and match the rest of your items to create multiple outfits. This way you can style up a variety of looks that can work both day and night whilst saving money and suitcase space. Depending on how you style your staple pieces, you can achieve many different looks that can be worn on multiple occasions. As summer is upon us, we have chosen our popular Black Keyhole Front SwimSuit to create 5 different potential outfits, as it is a basic...

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I Saw It First x Love Island

I Saw It First x Love Island

Have you heard the news?! IT'S OFFICIAL! We're coupling up with ITV's Love Island as their exclusive fashion partner!   Watch the video below to see our girls working the new exclusive collection. Click here to shop Love Island styles.

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Back In Stock

Back In Stock

Grab it whilst it’s back huns! We have brought all your favourite pieces back in stock on special request! It’s time to claim our most wanted items that you have all been loving and dying to get back. We believe in second chances. Whether it’s neon newness, one of our many slogan graphic tees or THAT pearl hair clip you've been waiting to come back in stock since FOREVER, there's no excuse not to shop!   Our fave summer co-ord is finally BACK! Wear for summer drinks on holiday or go extra and wear as a cute cover-up over your...

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Hand Luggage Hacks: How To Pack Like A Pro

Hand Luggage Hacks: How To Pack Like A Pro

Our PR Executive, Elle, gives us the low-down on how to pack like a pro as she lists her top 5 hand luggage hacks for flying light! Don't think you can do it? We believe in you, sis! Having forked out for a flight to Santorini am I going to pay an extra gazillion pounds for the luxury of 20kg? No chance Hun. Hand luggage it is. Now, I’m a classic Gemini and always leave my packing to the last minute. Picture the scene: watching reruns of The Hills surrounded by piles of clothes in a state of complete denial,...

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Vacay Vibes

Vacay Vibes

Girl, the countdown has begun and it's that exciting time of the year again where we are helping you start the preparation of your 2019 holiday wardrobe. Take a look at our most recent collection ‘Moroccan Heat’ for some major vacay vibes! So to help you fill up that suitcase, we wanted to share with you some of hottest tropical statement items that you can wear on your dreamy vacation, along with our fave pick’s of outfit inspo from the last week of our ISAWICON’s... We are completely obsessed with the Nude Snake Print Frill Sleeve Kimono and White Knot...

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Ibiza Pool Party Styles to Turn Heads

Ibiza Pool Party Styles to Turn Heads

Pool party season is upon us and there’s no better time than NOW to get your pool-side looks S-O-R-T-E-D. We've put together our fave styles that will have you turning heads all day and night. Ibiza booked with the girls? No idea what to wear? Send these looks into your group chat asap, girl. ALL EYES ON YOU: ANIMAL PRINT Animal print is here to stay. We're seriously obsessed with these EXTRA AF animal print swimsuits. We all like to be the centre of attention sometimes, right? Feel fierce all day long in this trend and you won't regret it....

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