The Trend Edit: Denim


These are all the denim trends you need to know about for AW17



Hardware has been building as a trend over the past 6 months with zip details and D-rings, and now it’s made its way onto our denim, especially in the form of eyelets. Get to grips with the trend with a pair of eyeleted jeans and double up the denim with a western style shirt.


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Whether they’re frayed, frilled, stepped or embroidered, hemlines are a huge deal this season. Dress a pair of frilled jeans down with some trainers and a knotted t-shirt, or step it up with a pair of heels and a leather jacket thrown over your shoulders.


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 Skinny jeans

They’ve not been in the spotlight for a while but our much-loved skinny jeans are back and better than ever. With options like high-waist, ripped-knees, super skinny and low waist, there’s a perfect fit out there for everyone.


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Reworked jeans

Both Bella and Gigi already have a pair of reworked vintage jeans, and now you need some too. Patchwork detail and stepped hems also come under this category so grab a pair now and wear them with a washed suede vintage-style jacket.


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From Gucci-inspired slip-on mules to relaxed tees, embroidery is everywhere right now, including on our denim. Go all out swag with oriental-inspired oversized designs, or go keep it subtle with a few florals.


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