10 THINGS YOU DIDN'T KNOW ABOUT CINDY KIMBERLY

10 THINGS YOU DIDN'T KNOW ABOUT CINDY KIMBERLY

The face of our Christmas campaign is the gorgeous Cindy Kimberly - a social media star and now one of the hottest models on the scene. We knew she'd be perf to slay our newest pieces this party season. Want to know more about the life of Cindy Kimberly? Well here's 10 things you didn't know:  Many of her fans assume she's American, although in fact she's half Spanish and half Indonesian, and was born in Holland. She lives in sunny Barcelona and isn't used to London's climate - for the duration of the shoot we had the heating turned...

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WHO IS CINDY KIMBERLY?

WHO IS CINDY KIMBERLY?

The beautiful eyes, the perfect hair... and 3.6 million Instagram followers. This model found her fame online and is now bagging some huge campaigns - including our very first Christmas campaign.  We all know the next few months are the highlight of the party calendar. We wanted to make sure our very first campaign was full of glamour, sparkly dresses and the perfect accessories. What better model to showcase our beaut new-season product than Cindy Kimberly? This babe IS full of energy, creativity and personality. She slayed the whole shoot and can pull off any outfit with major sass. With...

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BEHIND THE SCENES OF THE CAMPAIGN

BEHIND THE SCENES OF THE CAMPAIGN

This campaign wasn't made in a day y'know! The team have been working hard in preparation to make sure everything was perfect for Cindy's arrival, just in time for your party season. Cindy touched down in London straight from Barcelona with her mum, where we checked her into a beautiful suite at the Edition London, a gorgeous hotel in central London. We then treated Cindy and her mum to dinner at one of London's most instagrammable and impressive views at Sushi Samba. The first day shooting was at Sky 29, a beautiful penthouse looking over the Thames. We arrived at...

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Day to Night Outfits with Jess Hunt

Day to Night Outfits with Jess Hunt

Day to Night Jess Hunt Outfits

I have selected 3 outfits from I Saw It First to show how I would accessorise to take each outfit from a day to a night look. I would say that my style is either completely chill or super dressy, so I hope this can show how even the most simple outfits can be transformed! I first chose this really cute nude oversized T-shirt dress. For a day look I would team it with these gorgeous white flats and a simple simple denim jacket. In my opinion a denim jacket is a key piece for every girls wardrobe so this is...

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Behind the scenes of the Campaign

Behind the scenes of the Campaign

Party Season is officially here and we're going to give you all the party gal inspiration you need to set the club on fiya.  With sequin dresses, sassy hair and all the glitter a girl could want here's behind the scenes of the latest campaign.       

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Top Trending Halloween Looks on Pinterest Right Now

Top Trending Halloween Looks on Pinterest Right Now

Halloween Makeup pinterest

As if it's October already! This year has flown by and the Christmas adverts will be on again in no time. But before that happens it's time for our favourite month of the year where you can turn that makeup up to another level and get your freaky makeup on fleek for a month of Halloween madness... because Halloween should legit be a month-long celebration...  We have found the top trending makeup inspo on Pinterest for you, all ready for you to pair with your super cute I Saw it First outfit.  You can shop the Halloween looks here > https://www.isawitfirst.com/collections/halloween      

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JessHunt - I Saw It First Evening Glam shoot at DSTRKT

JessHunt - I Saw It First Evening Glam shoot at DSTRKT

  I feel like the party season isn’t far away at all now so I wanted to create an ultra glam lookbook to show off my fave I Saw It First dressy outfits and give you some glam inspo!   Within this lookbook I wanted there to be a mixture of pieces for all occasions. I included a sophisticated jumpsuit, seriously glittery mini dresses and an elegant show-stopping maxi.   I wanted this lookbook to create the illusion of evening / night out looks, so I was able to use the nightclub and restaurant, DSTRKT as the venue and it...

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Introducing Becca Medlin AW Luxe LookBook

Introducing Becca Medlin AW Luxe LookBook

Introducing the gorgeous blonde bombshell that is Becca Medlin.  One of the hottest girls on the gram right now, Becca is showcasing her favourite I Saw it First AW eveningwear picks in this elegant Lookbook. With glam glitter dresses to luxurious velvet playsuits, Becca has the Party Girl Glam down to a tee.  You can shop these looks with 30% Off using Becca's code of BECCA30. 

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Introducing Ruby Fairs Ibiza AW LookBook

Introducing Ruby Fairs Ibiza AW LookBook

Introducing Ruby Fairs.   Another one of our gorgeous insta babes slayin' in an AW Transitional LookBook.  Shot in Ibiza, Ruby showcases some of the hottest trends for AW, from sumptuous velvet, snakeskin prints to all white assembles. You can shop the look by clicking on the image and make sure you don't miss out on 30% off Using Ruby30 for the discount!    

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The Trend Edit: Denim

The Trend Edit: Denim

  These are all the denim trends you need to know about for AW17   Eyelets Hardware has been building as a trend over the past 6 months with zip details and D-rings, and now it’s made its way onto our denim, especially in the form of eyelets. Get to grips with the trend with a pair of eyeleted jeans and double up the denim with a western style shirt.   Shop the trend          Hemlines Whether they’re frayed, frilled, stepped or embroidered, hemlines are a huge deal this season. Dress a pair of frilled jeans down with...

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Top Ten Tips for surviving Fresher’s Week

Top Ten Tips for surviving Fresher’s Week

It’s nearly time to welcome the student lifestyle and we know how daunting this can be! Whether you’re commuting to Uni from home or moving to the other side of the country, we’re not going to lie that fresher’s week will be one of the most stressful yet exciting weeks of your life! So, you’ll be happy to know we’ve lovingly put together some top tips to help you along the way!  Prep packing! There are certain things you will look back and wish you had when you moved into your new flat that can make all the difference in...

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I Saw it First X Cyber Smile - You Can Sit With Us

I Saw it First X Cyber Smile - You Can Sit With Us

Charity Cyber Smile T-shirt

Social Media is currently the most influential channel for young women today. Gone are the days of purchasing you favorite mag to find out the hottest trends and what the latest celeb gossip is. Nearly every young girl and women has a mobile phone and interacts and posts on social media on a daily basis. Some girls are even considered Insta Famous, due to an influx of fame created by social media.  With this swell of social media awareness, a generation of avid social media users and marketers has been produced. With this change in technology both positive and negative outcomes...

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