Role & Responsibilities:

This role requires strong trend awareness as well as the ability to actively provide and use analysis to develop category merchandising on I SAW IT FIRST:

• Presenting the product pool in the best possible way to maximise site conversion and revenue.
• Making the customer journey to locate the desired product simplistic.
• Ensuring that the customer can use filtering component to narrow down their search.

What you'll do as a Visual Merchandiser:

• Responsible for product trading all of our onsite categories by ensuring the 1st pages are merchandised to meet our VM strategy.
• Responsible for parts of the sites and pages, which are automatically merchandised.
• Ensuring product is live on site with all key components as fast as possible.
• Analysing each product within a category daily ensuring that you have captured all key metrics within the manual merchandised zones.
• Develop a close working relationships with, studio, marketing and buying to ensure that all business priorities are met, ensure that communication between the teams is regular and productive.

Skills & Experience:

• Responsibility for trading all of our onsite categories by ensuring the first few pages are merchandised to meet business requirements, ensuring that commercial KPI’s are met and conversion is maximised.
• Responsibility for parts of the sites and pages which are automatically merchandised.
• Implement processes within the team to increase efficiency and accuracy
• Become the ‘Gatekeeper’ of the I SAW IT FIRST taxonomy to ensure all products are allocated the correct attributes to enable them to find products on our website.
• Knowledge of new technologies to enhance the shopping experience of our customers
• Develop close working relationships with, studio, marketing and buying teams to ensure that all business priorities are met.
• Work with the Ecommerce team to ensure all products are published in a timely fashion, managing daily priorities with studio and buying.
• Use appropriate tools to ensure that customers using the search tool find the most appropriate products for their search term.

Role & Responsibilities:

Responsible for heading up the 'creative team' which includes:

• Ensure relevant trends are translated into product range at speed to reflect the brand and customer.
• Work closely and maintain strong relationships with Merchandising and Design teams to develop a trend led product range overseen by the Buying Manager.
• Able to work well under pressure and to tight deadlines.
• Maintain effective communication with category Buyers across the department.
• Attend and communication key information in trading meetings to maintain a good overall trading of the categories.
• Build and maintain good relationships with supply base.
• Generate ideas to impact the business in reference to promotions and markdowns.
• Provide a high degree of input into product and competitor activity.
• Ensure the development process is smooth to maintain key deadlines.
• Maintain all aspects of the critical path with the team to ensure deadlines for key dates and events are achieved.
• Willing to travel as and when required by the business.

Skills & Experience:

• Experience in buying womenswear clothing, multi product and non clothing preferably in a fast fashion environment.
• Strong understanding of the WSSI by close cooperation with the buyer and merchandising team.
• Excellent time management skills with the ability to work well under pressure.
• Proven management skills with the ability to manage junior members of the team and support in development.
• Advanced Excel skills
• Excellent communicator, will be required to communicate internationally and across regions on a daily basis

Role & Responsibilities:

To support the Head of Merchandising to ensure that the buying function is effectively controlled within the agreed business strategy, and that all necessary frameworks, controls and skill sets are in situ to enable the necessary degree of both long term planning and in season trading to maximise business performance.

• Using data to optimise the sales volume and profitability of all designated product areas.
• Planning of budgets by category, option count, and depth of buy based on the overall business and financial goals of the company.
• Controls stock levels based on weekly sales and stock intakes (WSSI)
• Reviews sales forecasts based on performance, and actions re forecasts.
• Analyses and monitors best and worst sellers and makes informed recommendations for action
• Recommends promotions and re buys as necessary
• Monitors and maintains buying margin and gross profit margins as requested.
• Ensures that best sellers reach their full potential
• Supplies the Head of Merchandising and buying team with necessary data to enable informed decisions and planning.
• Is aware of current and emerging best practice within merchandising/buying and makes recommendations to the business through the Merchandising Director as appropriate.
• Works closely with the Merchandising Director at a strategic level within buying and merchandising and translates strategy to implementation.

Role & Responsibilities:

Responsible for heading up the 'creative team' which includes:

• the full Studio team
• creative execs for content shoots and campaign shoots
• plus the graphic team

• Must have a full understanding of the target market and how our girl wants to see product, wants to see a brand express itself today while remaining fun, a step ahead of the competition and appealing to a wide audience
• Act as the brand guardian, building a credible brand expression for ISAWITFIRST across all customer touch points, ensuring a consistent and cohesive brand experience
• Oversea the creation of brand assets for use across all channels and activations including homepage, social media, newsletters, app, advertising and additional content.
• Ensure all assets are to an exceptionally high standard with a keen eye for detail
• Deliver engaging campaign concepts for advertising and brand activations with genuine cut through and commercial viability
• Drive and define the customer moments calendar and create customer centric content across all channels that’s on-brand, innovative and speaks to the audience in the correct TOV, across product and topics of authority
• Extensive cultural research to ensure ISAWITFIRST comms include the most relevant influencers, music, sub culture and lifestyle topics

Skills & Experience:

• Highly creative with experience working within women’s fast fashion - essential
• Experience working within a studio and managing content and campaign shoots - essential
• Experience managing a team of graphic and digital designers
• An innovative thinker with entrepreneurial spirit
• Passion for brand building with strong commercial awareness
• Highly self-motivated and enthusiastic with a hands on positive attitude
• A fast and efficient worker, able to meet tight deadlines and work on multiple projects at one time

Role & Responsibilities:

• Analysing historical sales for forward planning proposals and forecasting line and flow projections by line and category level
• Maintaining commitment schedules for forecasting and repeat ordering information and ensuring balances and outstanding quantities are correct
• Implementing markdown proposals for planned and ad-hoc events
• Monitoring of stock levels at full price and reduced price
• Liaising with suppliers and warehouse to ensure an effective throughput of stock
• Controlling and overseeing weekly intake in line with departmental requirements
• Producing weekly intake information by style
• Confirming delivery details with suppliers in line with warehouse restrictions.
• Preparing weekly department trading results including sales, stock commitment, profit and budget information.

Role & Responsibilities:

• Perform keyword research around core product lines and seasonality to support new campaign launches and existing content
• Conduct on-site and off-site SEO audits and competitor analysis.
• Complete weekly and monthly keyword reports and Search performance

• Work closely with the content and ecom teams to help produce SEO-friendly content
• Identify opportunities to improve performance in organic visibility

Skills & Experience:

• SEO experience is a must and PPC experience/knowledge is also desirable.
• Strong understanding of SEO best practice and recent history of Google algorithm updates.
• Familiar with Paid Search keyword management.
• Experience with industry standard SEO tools including Google Analytics, Google Search console, SEMRush, etc
• Strong copywriting skills are important to this role

Role & Responsibilities:

• Day to day management of affiliate partners and the programme, ensuring that campaigns, promotions and content are timely, accurate and delivering on KPIs
• Optimise the commission levels accordingly to make efficient use of the budget and maximise our opportunities
• Identify and onboard new affiliate partners aligned to the brand positioning
• Own the digital marketing sales and marketing budgets for the affiliate channel, working to agreed target CPA’s
• Manage affiliate networks to achieve the best exposure, revenue and cost performance across each territory
• Work closely with the Digital Marketing Manager to identify and cultivate opportunities for beneficial b2b partnerships.
• Daily/Weekly reporting on performance both at an overall and individual partner level.
• Competitor monitoring and benchmarking
• Negotiate contracts and build relationship affiliate networks
• Manage Student Beans programme and working with other channels to help grow student database

Skills & Experience:

• Commercial experience working in affiliate marketing
• A basic understanding of other marketing channels such as PPC, email & social
• Can confidently demonstrate use of reporting tools – such as Google Analytics & Microsoft Excel
• An enthusiastic, ambitious and driven personality
• A creative mind – open to, and not afraid to try, new ideas
• A strong commercial mind, who can spot good opportunities and negotiate to get the best deal on all activity
• Can build strong relationships quickly and maintain them to a high standard
• Ability to work under own initiative or under instruction
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Role & Responsibilities:

• Develop a CRM strategy that effectively welcomes new prospects, reactivates lapsed customers and drives repeat purchases
• Set the strategic and tactical goals for CRM and continue to evaluate and benchmark within the industry
• Manage the approach to delivery and development of all email campaigns including segmentation, welcome and re-engagement programs
• Ensuring a seamless customer experience from acquisition through to retention in order to maximise lifetime value
• Working with the CRM executive on developing engaging, impactful and personalised campaigns that drive retention and loyalty to meet commercial objectives
• Deliver a programme of email content testing, including personalised dynamic content in all customer emails
• Manage the implementation of loyalty programmes with a focus on member enrolment, member benefits, promotion fulfilment, and program reporting, performance and evolution.
• Working with senior management and team to raise the profile of CRM within the business through effective reporting and insight

Skills & Experience:

• Experience in managing large databases
• Proven success in driving customer loyalty and repeat purchase
• A proven track record of building and delivering successful digital & CRM marketing plans in high-growth online businesses driving customer loyalty and repeat purchase