I Saw it First Presents...
The Hottest New Music Talent in the UK

After a nationwide search we found 21 of the UK’s most fierce female emerging artists. The top 5, voted for by you, are now competing to win £25K and a music deal with I Saw it First.

Amy G’s, Babyteeth’s, Bby Blu’s, Lexie’s and Alice Kube’s fate is in the hands of our expert judging panel. Check out their videos and shop their looks below, and make sure you stay tuned for the final winner announcement in January.


Music Videos

Introducing our top 5 artists, as voted for by you.

Shop Amy G's Look
AMY G One Night UKG Mix
Shop Babyteeth's Look
BABYTEETH Cut it
Shop Bby Blu's Look
JESSY/BBY BLU Vanilla
Shop Lexie's Look
LEXIE Reckless
Shop Alice Kübe's Look
ALICE KÜBE Too Late

Music Videos

Not forgetting our talented runners up. View their videos and shop their looks below.

Shop Willow Kayne's Look
WILLOW KAYNE Ctrl Alt Dlt
Shop Esther Durin's Look
ESTHER DURIN Active
Shop Angelou Mae's Look
ANGELOU MAE Love Don't
Shop Olivia Dean's Look
OLIVIA DEANE Beautiful You
Shop Ria Hanley's Look
RIA HANLEY Pink Lightning
Shop Muva's Look
MUVA London City
Shop Kenya Grace's Look
KENYA GRACE Tell Me Why
Shop Tabitha Jade's Look
TABITHA JADE Secrets
Shop Clarissa's Look
CLARISSA Surrender
Shop Teri Eloise's Look
TERI ELOISE Toxicity
Shop Glowe's Look
GLOWE Don't Let Me Down
Shop Olivia Brown's Look
OLIVIA BROWN Yours
Shop Lyne's Look
LYNE Tarzan
Shop Vonné's Look
VONNÉ Someone Like Me
Shop V Love's Look
V LOVE Instagram Babe
Shop Koko Clay's Look
KOKO CLAY Motherland

Shop Amy G's Look

Shop Esther Durin's Look

Shop Kenya Grace's Look

Shop Babyteeth's Look

Shop Vonne's Look

Shop BBY BLU's Look

Shop Lexie's Look

Shop Alice Kube's Look

Shop Willow Kayne's Look

Shop Angeloumae's Look

Shop Olivia Dean's Look

Shop Ria Hanley 's Look

Shop Muva 's Look

Shop Tabitha Jade's Look

Shop Clarissa's Look

Shop Teri Eloise's Look

Shop Glowe's Look

Shop Olivia Brown's Look

Shop Lyne's Look

Shop V Love's Look

Shop Koko Clay's Look

Shop the Collection

Meet the Judges

Our expert judging panel who selected our top artists.

Zed Bias Executive Music Producer

Yinka & Shayna Marie Capital XTRA

I Saw It First Style Expert

Steel Banglez Music Producer Wildcard Judge


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