To celebrate International Women’s Day in 2021 we asked our customers to nominate their ‘sheroes’ of 2020. The stars of our campaign were: 21 year old Kyah Arnold a supermarket worker, Hannaa Campbell also 21 a student paramedic and volunteer Covid vaccinator and Inidgo Marshall a 23 year old teacher from Birmingham. We invited the girls down to HQ for the shoot and to share their stories. We created an edit of t-shirts, hoodies and sweats to support WISH. 100% of the profits from the collection went towards the amazing work they do surrounding women’s mental health.
"Our frontline work with women has exposed many fault lines in society – a lack of trauma-informed care, rapidly disappearing social safety nets, and a system that periodically silences women. This has only been exacerbated by the coronavirus pandemic and lockdown, which has pushed more and more people into vulnerable categories.
We address this on an individual level through our services. But we also need to collectively fight for and with women, giving them a voice and helping affect change across society. We’re pleased to partner with isawitfirst this International Women’s Day, standing together to support women."